by 
In the past, I have spent too much time focused on tools. In 2015, I improved my focus and focused more on analytics and now I am migrating toward experience.
- Have you checked out the Behavior Tab in Google Analytics to see where people are coming into your website and where they are falling off?
- Have you looked at the results you are getting from tradeshows? When was the last time you updated your booth or changed the way you present your information?
Have you considered creating an experience a part of your strategy?
People are quickly dismissing information on your website for the following reasons:
- Your website is too complicated
- Information is not organized
- It takes too long to find information on your site
- There is no company address or phone information listed.
- People can’t find the names of contacts at your company.
- Your company is nowhere to be found on Linkedin, Twitter or Facebook
At your worksite, when clients visit or call
- Does your company use an automated service or live voice?
- Do you have a person who welcomes clients as they walk in the company?
- Do you have a knowledgeable client service staff?
Now go a step farther – This is where I spend my time. (What type of experience should I be focusing on?)
Online
- Retail Website: Why do people go to Amazon and buy their products and services online? Do I need to consider maintaining a history of purchases on my site?
- Company Website: What does the best contact us page look like? Which companies have the best call-to-action on their sites?
- Mobile Site: What do people look for in a mobile website?
- Image Site: How do I incorporate video, audio and images on my site? This is a hard one for me.
- What information should I be sharing on social media sites to promote the company, blog information, news and other related topics?
Company
- What should people see when they enter our main doors?
- What materials should they have access to and be able to take with them?
- How do we find out more about our clients?
- How do we develop client profiles so we are better connected with our clients.
- What is our “drone” type project for the future?
Summary
I understand this article is a little more “dreamy”, “pie in the sky” material. However, once in awhile we need to come to the realization that all the numbers and statistics are not always going to help us move our companies forward into the picture. Changes are happening all around us and the best ideas come from companies that really take hold of this concept of experience and (Define it!, Implement it! , and Share it). If you are lucky enough to define an experience that your customers can really embrace, you will see substantial results.
It takes a real vision to see how all the parts fit together and it takes time to develop, but if your focus is like mine and you want to see exponential growth, you will continue to work on this initiative and hopefully develop an experience that you and your customers will want to be a part of.
Picture Source: Pixabay
