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As a leader who wants to keep up with the pace of change, I am in the middle of some planning for 2017 and one of the areas I am really working on is identifying potential marketing projects.
Marketing is becoming this huge cloud of new processes, technology and approaches. There is so much information today, but where should one turn to for the best solution. This is where I am at. I have really found a new resource in podcasts. While I workout, I try and listen to some of the newest podcasts out there. There are quite a few that are very good and the hosts of these shows are also looking for the best processes and technologies out there. Simply by listening and gathering information, I am formulating more ideas with how to address my current marketing needs.
Here are some of the podcasts I listen to:
Duct Tape Marketing – Listen to the SEO for Growth podcast from September 14, 2016. It is very good.
Six Pixels of Separation – Great insight on processes and new technology
Marketing Over Coffee – Great analytic podcast
VB Engage – New in 2016, great speakers and topics
All Business with Jeffrey Hayzlett – Great insight for business owners
Social Business Engine – Great topics and insight from business leaders
The Marketing Companion – A great perspective on Social Media
Content Pros Podcast – Talks about some great software programs I have never heard of
#AskGaryVee Show – I never miss an episode and I don’t watch the video. I listen to the audio.
The information contained in these podcasts are better than any book you can buy. Trust me, I am still looking for the perfect book out there. I really believe collecting ideas is critical to forming a solid marketing plan. Today, it is critical to find information from reputable resources. I think all of the resources listed here are very reputable and informative. The best part about podcasts is that you can listen to them on your time like driving in the car, working out or early in the morning/late at night. The media is available and most of these sites are updated at least once a week.
If you are looking for ideas or you are stuck in your ways, listen to a few of these podcasts. I actually went back and listened to all the #AskGaryVee Podcasts in 2016. I wanted to change the way I looked at marketing and Gary Vaynerchuk has such a different perspective on things that I found his ways refreshing and controversial at the same time. It helped me form my own opinion and direction of where I wanted to go. That is just one example. Try listening for yourself.
