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Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Getting People’s Attention

May 1, 2017 by Brent Pohlman

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content marketingThe original article will be posted on Linkedin, but I have added two bonus items for those of you who follow me on this site. Thank You!

People are not reading many articles these days. It can be a bit frustrating for people who write content, but it is what it is. People are inundated with words and phrases.

When was the last time you went without reading or writing a text message? 

Here is my list of reminders that I am going to work on this week to see if writing less is actually a better approach these days than writing a long article.

TALK FASTER

The more clean and precise the content is the better it will reside.

CREATE SCANNABLE CONTENT

Create a document that is easy on the eyes. Keep paragraphs to 3 sentences or less and break up the page to make it easy to read.

MORE PICTURES

Use pictures to drive home a point.

LISTEN MORE/WRITE LESS

Continue to listen closer and try different writing styles to connect.

(Bonus) TRY TO SHARE MORE QUICK UPDATES ON LINKEDIN AND TWITTER

I really believe these two sites are going to come back as people look to create shorter messages. 

(Bonus) LOOK AT SHARING MORE CONTENT REGULARLY

It appears that regular, updated content is providing a boost in search traffic. I need to see where this content is doing better and capitalize on it.

When was the last time you read an article from start to finish?

Thanks for reading this article.

@brentpohlman

 

Filed Under: Client Service, Marketing Tagged With: #contentmarketing, content writiing

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@BrentPohlman

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