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Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Experience Marketing – My new initiative

May 3, 2018 by Brent Pohlman

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Experience MarketingPeople connect better with messages they can relate to and remember.

It is all about creating a better experience.

  • People want information that is easily accessible. (Improving website experience)
  • People want to connect with key people in your organization (Knowledge Experts, Great Client Service)
  • People want value (How is your company not a commodity?)

and most important:  Employees and customers want to be part of a winning team.

My role is to create this winning team. I started by defining a new playbook.

The SPRINT motto is my new playbook.

Simple – A powerful short message
Proactive – A caring, impressive nature about them
Responses – A professional, best image
Involving – A stronger presence, (team) atmosphere with solid leadership
Noticeable – A company that has a reputation that speaks to its performance
Technique – This company is positioned for growth and enhancement

SPRINT – It is my new motto for the work I am going to produce. It is the motto for our company.

People need to be able to recognize in a matter of seconds what you are about and where you are going. 

If you want a better experience. Start defining it and implementing it today.

It really is that simple!

 

 

 

 

Filed Under: Marketing Tagged With: experience marketing

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@BrentPohlman

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