In 2018, I really believe we will see a backlash on news feeds, senseless discussions and more people leaving sites like Facebook and Twitter. My response - "It's about time." I feel like people are finally speaking up or saying no to senseless newsfeeds and misinformation. Frankly the last few years have really been a struggle for me with social media sites. I believe … [Read more...]
How I Crushed it in 2017
Here are some areas that have made a difference for me Look for ways to be disruptive – I had to really take a hard look at what I was doing and find areas where we could make a difference. (Not in a little way, but a big way) Follow Amazon more and more – Amazon is disrupting the industry on a weekly basis. Every week a new announcement is made about a new product, … [Read more...]
Delivering a Better Experience
What does better service look like and how do I get there quickly? People look at service from so many directions. Companies are trying all kinds of ways to get people's attention and to keep them coming back. Client service staff genuinely want to serve customers and often spend hours upon hours of working through client requests in the hope of bringing them back again and … [Read more...]
Are Company Websites Losing Their Reach?
Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don't spend time searching for news and interesting facts. I find myself looking at information a lot differently online. I find myself looking more at the information being shared … [Read more...]
Social Media – Have a Focus and Keep it Simple
I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing a different scenario. Here are some items I am studying more: Writing shorter articles - Don't get caught up in writing for Google … [Read more...]
