I am tired of the notion that all good search marketing has to be paid. There has been too much emphasis on this idea. The easy way out is to put out some paid ads on Facebook or Google, and you will get traction. However, these same people who are clicking your paid ads are also not your real customers. I can only speak for myself here in that last sentence. I am sure others … [Read more...]
Ditch the Drama
Today I am finding that our company message needs to be short and to the point. Today's world of information has way too much drama and disturbing content. I find myself reading articles with a very skeptical position. If I have to reread a section of an article too many times, I sometimes do not even finish the rest of the article, and I move on. Today, I find that the … [Read more...]
How I Crushed it in 2017
Here are some areas that have made a difference for me Look for ways to be disruptive – I had to really take a hard look at what I was doing and find areas where we could make a difference. (Not in a little way, but a big way) Follow Amazon more and more – Amazon is disrupting the industry on a weekly basis. Every week a new announcement is made about a new product, … [Read more...]
Going for it now!
Today, I am rolling up my sleeves and pushing the bar even harder and higher. There is a wealth of opportunity in front of me and I need to take the necessary steps to get there. Have you had similar thoughts before only to lose momentum and ultimately lose the will to really succeed? I think we've all experienced this type of pursuit before. Today, I feel a lot … [Read more...]
Delivering a Better Experience
What does better service look like and how do I get there quickly? People look at service from so many directions. Companies are trying all kinds of ways to get people's attention and to keep them coming back. Client service staff genuinely want to serve customers and often spend hours upon hours of working through client requests in the hope of bringing them back again and … [Read more...]
