Buyers are doing their research ahead of time and they are pulling information from company websites, blog sites, social media and other people. Buyers are out there acting on decisions quickly and are making big decisions based on information available to them. Buyers are all over the place with respect to decision-making. They are in control of the process and want results … [Read more...]
A New Voice Mail Message Tip
I can't believe how powerful this one little change has been. Let me ask you, "Would you rather leave a message on someone's voice mail or call them back at a later time?" Voice mail is now almost a turnoff because of the delay in people getting back to us. Also, many voice mail messages are simply sales calls which ask the receiving person to call back. I have found … [Read more...]
Social Media is a Part-Time Not Full-Time Process
This message is for CEOs and Executives as a follow-up to last weeks post. DISCLAIMER: If someone has a full-time role in social media with a large company, I would guess they are using it as a full-time client service representative, maybe? or is planning some type of project to hopefully go viral for a particular marketing company. Again, some people are on social media … [Read more...]
Tour Invitation Marketing
When was the last time someone invited you over to take a tour of their company? When was the last time you invited one of your clients over and gave them a tour of your company? I look back at the corporations I worked at before settling into my current position, and the one regret I have is that I did not invite more of my close connections to my workplace. Can you … [Read more...]
Personal Branding in 2014
This year many people are trying to keep up with the latest techniques with respect to content marketing, social media, seo, Google Hummingbird, mobile marketing and other topics. I believe one area that people are not spending enough time is personal branding. Right now people are fleeing their old website and spending more and more time on Facebook, Twitter and Google Plus … [Read more...]
