It will happen, it has happened, and it will happen again. Every day, even with the best-laid plans, something inevitably comes up, and it takes up my time and resources. It could be an issue, a potential possibility or a real opportunity. I am writing this article because it seems like every day this year one thing or another has occurred. The only way I have been able to … [Read more...]
Get Noticed | Stand for Something
This week, a vendor asked me what my biggest concern was with respect to my marketing initiatives. After thinking about it for a couple of sentences, my answer was "Getting Noticed in a World of Noise". The vendor thought for a second and said that is a strange answer. His response back to me was, "Don't you need more leads or close the deal with your potential prospects?". … [Read more...]
Look at Big Picture Everyday
We hear the familiar phrase, "The world is getting smaller everyday". No one would argue the fact that technology is bringing the world closer together like nothing we have ever seen before. Today, people can contact other people across continents and oceans. Our national economy is tied to events occurring in other parts of the world. This type of connection is something … [Read more...]
One Area I Overlooked When Looking at Digital
Over the past few weeks, I have written a number of articles on the digital age. Digital Transformation Where do you start with respect to DIGITAL Creating an Experience in the Digital Age Getting More Digital Today!!! I listen to a lot of podcasts and read a lot of articles and frankly I am not seeing a lot of new digital marketing ideas out there. Most of the … [Read more...]
Where do you start with respect to DIGITAL
The past few articles have really hit this topic of DIGITAL and its impact on businesses. (Buyers in Charge, Change Management, You Don't Know What Your Clients Want) What I am learning through this process is that it touches your entire company. It is not just a marketing idea. It is not only about technology. It is not only about processes. It literally is a new way of … [Read more...]
