Over the past few months, I am really seeing a whole new way of getting people's attention. I believe the following changes are happening right before our eyes. People are tired of sifting through content to find value People's attention spans are becoming shorter and shorter Bottom-line: People are placing a higher value on their time than they have in the … [Read more...]
Move Faster Through Planning
Way too much work is being done reactively, and we are paying the price. Over the last 10 years, I have learned that many people took customer service to a different level. To meet clients' needs, many companies would build temporary processes to accommodate these people. Over time these same methods grew more complicated by the minute till that inevitable day comes when the … [Read more...]
The Buyers Journey is Looking Like a 5K Road Race
Right now we are in the midst of a huge change in consumer and business behavior. Companies really need to get onboard and look at ways they can make a difference. These items represent just a few areas that need to be looked at Experience I have talked numerous times on focusing on a better experience for clients. This topic is way too relevant and I continue to work at … [Read more...]
Chasing the Social Media Prize is a Losing Effort
Social Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff? You see it on people's resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social media in their business, the Number One Answer is: Well, I was able to grow our company … [Read more...]
How Will You Finish Out 2015?
This is where my thoughts are this Labor Day Weekend. Specifically, the end of 2015! Where do I want to be by the end of the year. Over the past few weeks I have been collecting information both personally and professionally and my goal has been to open several projects as part of this process and hopefully complete them by the end of the year. I keep focusing and picturing … [Read more...]
