Over the past few years I have really come to appreciate the great people I work with. Great People have similar people characteristics: Love to learn new ideas Have a passion for the work the company does Want to see others ultimately succeed Understand great client service involves serving needs (internal/external) Introduce problems with potential solutions … [Read more...]
What’s Next After Social Media?
As I talk to my friends in the industry, I see a lot of chatter that social media has overtaken companies as the prime way to market a company. Combine social media with SEO, a Content Management Strategy and some other online tools and you have the perfect system. Meanwhile...many companies are looking at the future and are starting to look in a better direction. This … [Read more...]
Ask more questions and provide more detailed answers on Google
I read a very interesting article about this topic of being found on Google. It is a must-read if you work with search-marketing. Want to get found on Google in 2014? Start answering questions by Michael Lieberman, December 18, 2013 It makes some great points about how Google is changing the course of search from key words to conversational questions. In addition, this … [Read more...]
What does Your 2014 Marketing To-Do List Look Like?
Here are some items I will be working on in 2014: Mobile Application - It might be time to develop a mobile app that actually adds value to your clients. Creating games and reference items are ok, but people generally move on to a better game or a more current reference. Give people a process that they can have some control over and it will help them connect more with your … [Read more...]
Marketing Research | Integrating Search
Today, I am going to give you a hint into a new method that I think is going to be very powerful going forward. It involves search marketing, social media, online marketing and content marketing. With all of the changes being implemented by social media platforms, search browsers and the way we receive information by computer, tablets and smartphones, I think it is time to … [Read more...]
