Social Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff? You see it on people's resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social media in their business, the Number One Answer is: Well, I was able to grow our company … [Read more...]
Top 5 Discoveries (Going Digital) in 2015
2015 has been an interesting year. It is an exciting time to be in marketing. There is so much happening and it really feels more like a sprint than a jog. Clients want more. Management wants more. Employees want more. Everyone is looking at data from their own perspective and in the end it will take vision, planning and collaboration to understand how complex this process is … [Read more...]
Creating an Experience in the Digital Age
Yesterday, I talked about moving away from SEO and moving toward SCO - Search Channel Optimization. Today, I am looking at building a better experience for clients. Background I am in the process of reevaluating the information on my company website and I am trying to look at getting the site to be less confusing and more simple to visit and use. Today, so many websites … [Read more...]
Upgrading Your Marketing Position
Everyday, I try to look for ways to upgrade our companys' position. A typical day at my company looks like the following: Working with sales representatives in the market Keeping content updated online, (website, blog) Answering client questions Looking at new bids Introducing new services Resolving company issues Opening new accounts Work with other … [Read more...]
Blogging for Results
People ask me why I write a marketing blog. I tell them because it is who I am and where I want to focus. If there was no pay off in blogging, I simply would not do it. My Background Everyday, I am driven to make a difference. I have a strong need to see results and continue to see our company moving forward. Every company goes through tough times for one reason or … [Read more...]
