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Big Data for 2014 – It’s about Creating an Experience

December 26, 2013 by Brent Pohlman

Big Data for 2014 – It’s about Creating an Experience

A lot has been made about "Big Data". How should marketers approach this topic? I have looked at this topic a lot and I really believe I was getting too caught up in all of the client data. I think a number of people are losing focus and are getting too much in to the hard core details and forgetting about the following: "The NEW Client Experience" Whether we like it … [Read more...]

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