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Branding – The New Marketing

June 30, 2014 by Brent Pohlman

Branding – The New Marketing

If you are a marketer, you really want to check out this must read article, "It's the End of 'Marketing' As We Know It at Procter & Gamble" by Jack Neff I had some time last week to reflect on wehre I wanted to go with marketing. I really think this article looks at the concept of "Branding" and where all of us need to go with respect to our own brand management … [Read more...]

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