It seems there is this new sense of urgency to obtain client data. Some companies are using outside companies to do this work for them. Others are paying dearly for client data to help them better understand their markets. Other companies are sending out surveys as another means of capturing client data. Here is my take - Have a focus and give people a reason to give their … [Read more...]
How to Compete in the Marketing Channel Surfing Era
This is the era that we are in right now. People may have a need for a product or service we provide and through an internet search, flier, word of mouth or some message posted in a magazine or poster may find us. In addition, the client may call and ask for a price and search other competitors. The truth is people are looking at data very quickly and may look several places … [Read more...]
