Have you identified your clients that you want to target for your 2015 marketing strategy? I am pretty sure most of you know who your customers are or you would not be in business today. Here is the second question... Do you have a good picture of your client? Do you have a lot of information on the following items? Biggest Issues New Projects Company … [Read more...]
Keep seeking the real needs of clients
Have you noticed people's needs are changing on a daily basis. What was important last month or last week is not quite as important yesterday or today. People's needs are changing daily. The line between wants and needs is growing grayer by the minute. Welcome to the information age. The internet is pushing data and information at a faster rate than ever. As marketers, we … [Read more...]
