Mobile technology is penetrating our lives more and more each day. Change is constant and with change is the need for faster service, better quality product/service offerings and a better experience for your clients. My question for you is, "Are you trying to figure it all out first, before you start any projects?" Right now, I see this particular topic is driving my thoughts … [Read more...]
Stop trying to go viral…
...start looking at becoming more energetic and passionate Over the past few years much hype has been made on going viral. Some people base their whole marketing approach on creating something that will go viral. I think about the ALS Ice Bucket Campaign. A great campaign that quickly went viral across all forms of media and unleashed a whole new audience. Now, will this same … [Read more...]
No more social media terms in 2015…
...time to focus on real metrics that matter like client service. It sounds like another New Years Resolution for a Marketer. I say this because I think change is the new paradigm. Companies need to quickly adapt and be more responsive than ever before. Topics like the following: Tweets, Follower Counts, Likes, Plusses, Social Media, Engagement, Hashtags have been talked … [Read more...]
