This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the word, "Great. " Great Clients Come First Here, I would define great clients as those clients that buy our products or use our services on a regular basis. … [Read more...]
Taking Client Service To A Higher Level
Over the past two couple of years, it has come to my attention that people have really different views on the topic of serving clients. Here are some examples of what I am talking about: A client called and wanted the company client services representative to tell him where he should go to buy his wife flowers and if the representative could order the flowers for him. … [Read more...]
Marketing Needs to Drastically Improve in 2017
Enough already about the metrics. (Page views, follower counts, etc. ). Many companies want to sell their services based on these numbers, but ultimately these numbers have to translate into sales. This picture came to light to me with Facebook. I have tried repeatedly to make Facebook ads work for me by using their segmentation and ads. It is a very robust system, but in the … [Read more...]
Customers Want to Buy From Us
Over the past few weeks, I went back and looked at some of the questions we received from clients. As I looked back at the answers we provided I noticed a few things. People are in a hurry and want answers now. Information provided to potential customers is often very vague and useless. People will make decisions electronically as much as over the phone. Response … [Read more...]
What Matters Most to Your Clients?
This question is where I've made the biggest discoveries with respect to staying close to our clients. Many times we think the only thing that clients look at is our specific product or services. It is easy to get caught in this trap. However, if you listen closely, sometimes you will hear things that may seem obvious, but to the customer these items are held close to their … [Read more...]
