In a world of technology like tablets, computers and smartphones, we are all becoming more and more addicted to information. You can see it in the way people use their computers. We don't use keyboards anymore, we use our fingers and mouse devices to read through information. Are we gaining more knowledge. The debate is out. Are we becoming more informed about the news … [Read more...]
Take a Step Back and Listen
This past week, I did just this. I took some time off and I decided to check my emails and social media platforms from a distance. It was very refreshing to periodically look at customer inquiries and look at the new accounts being setup and how they heard about Midwest Laboratories. In addition, I took advantage of the time off to read and follow more people on Twitter and … [Read more...]
Content Marketing – Headed towards Brevity in 2014
Give your readers what they want: Good Content, Easy-to-Read in 30 seconds or less. (Do I have Your Attention?) If you are like me, you are trying to determine the best approach to take with respect to getting your message out on tablets and mobile devices while still building an effective following. (Let's examine this issue a bit more) In 2013, I was all about content … [Read more...]
