I am tired of the notion that all good search marketing has to be paid. There has been too much emphasis on this idea. The easy way out is to put out some paid ads on Facebook or Google, and you will get traction. However, these same people who are clicking your paid ads are also not your real customers. I can only speak for myself here in that last sentence. I am sure others … [Read more...]
Social Media – Actions Speak Louder than Words
Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It is mostly a bunch of text about someone's position on a particular topic. Becoming more intentional This week, I have read some pretty tough … [Read more...]
Getting More Client Exposure
Over the last few weeks, I have taken a hard look at our content marketing strategy, our inbound strategy, and our email marketing strategy. My conclusion is they can all work to some degree, but they all have their issues. As a result, I am going to be making some changes over the next few months. I was using HubSpot the last two years and it is a very good product. The … [Read more...]
What is Quality Content Today?
This is the question I am asking myself. 2016 has been a tough one for me. I've always been about trying to make a difference organically, but I have seen the total number of visitors go down this year. In someways I feel like the newspaper industry. Subscriptions to newspapers continue to decrease and people are less likely to go to the newspaper for their first source of … [Read more...]
Content Marketing – What I Learned in 2016
Lately, the nay-sayers have been getting to me. Do this, stop doin this. This works, this does not work. Frankly, if you believed everything out there, you would sit back and say nothing works so I am not going to do anything. Many people believe content marketing is dead. Time to move on. People don't read your articles anymore. I want to set the record straight. For … [Read more...]
