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The Content Marketing Challenge

April 19, 2013 by Brent Pohlman

The Content Marketing Challenge

Check out this video and see how content marketing is not only about writing good content, but also involves listening at a deeper level. "The challenge that  brands have is that great content sits at the intersection of cultural relevance and brand voice" ~Noah Brier Cultural relevance keeps happening at a faster rate. You have to make sure you are "listening for the … [Read more...]

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