Today I am finding that our company message needs to be short and to the point. Today's world of information has way too much drama and disturbing content. I find myself reading articles with a very skeptical position. If I have to reread a section of an article too many times, I sometimes do not even finish the rest of the article, and I move on. Today, I find that the … [Read more...]
Achieving Success Starts With Marketing
Success Depends on Marketing Many people ask me why I maintain a marketing blog site. The truth is, I never plan to stop marketing. It is in my blood and it is a part of my mantra. When I came back to mLab in 2005, I was tasked with bringing new sales and marketing ideas to an already successful company. I think this is where many people are right now in their professional … [Read more...]
Are Company Websites Losing Their Reach?
Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don't spend time searching for news and interesting facts. I find myself looking at information a lot differently online. I find myself looking more at the information being shared … [Read more...]
Focusing on a Better Marketing Return
I have to confess. The last few years I have spent a lot of time reading marketing articles. I have also looked carefully at marketing packages that had some very cool tools and analytics. I saw the process of leads becoming customers. In the end, though, I don't think this process really made as big of an impact as I thought it would. In 2016, I started the process of creating … [Read more...]
Rolling out a New Company Website
We are just days away from releasing a new company website. I am testing out the user experience from my side of things, and I am very excited about the upcoming release. The past two years, our team members have been evaluating different sites to determine and capture an experience that we believe clients will really like. Here are some of the areas that were really … [Read more...]
