I think companies are going to be in for a whole new game for 2017. For the past 5-10 years, marketers including myself created all kinds of content and have been quick to market. Also, we have learned how to use channels like social media to help communicate and connect with our clients and advocates. The past 2-3 years have told a different story. We have seen returns … [Read more...]
I am Expecting More in 2017
Right now I am looking at the beginning of 2017, like someone who is looking out over the hill at a business landscape and I see opportunities everywhere. Here are some thoughts I am working on: Disruption In 2017, I see a lot of disruption occurring. I believe businesses are going to see processes much differently. At the present time, I am quickly moving to be in a better … [Read more...]
How Will Clients Find Our Company in 2017?
It sounds like a simple question, but today it is a much more complex topic. As I see it many roadblocks need to be looked at: Mobile Search is geared more for local - This is great if all of your clients need to come to your particular location. However, what if your customers are located in different states. Facebook Ads target people who may/may not buy your … [Read more...]
Marketing, Support, Sales, Service come together in 2017
Is marketing really changing? From my perspective, marketing is becoming a smaller piece of the discussion. Today, I am looking at marketing much differently. In fact, marketing is diminishing before our eyes. Marketing used to be a differential. Today, companies do not own the market. Clients own the market. In the past, a lot of time and energy went into marketing plans. … [Read more...]
Which Companies Will Win in 2017?
As I see it, all companies will be positioning themselves as best as they can. I think the stage is set for companies to make it big in 2017. Will marketing be the deciding factor? I actually think communication will be the deciding factor. People are generally tired of being marketing to. It will be all bout the dialogue that is happening between companies and clients. … [Read more...]
