Over the past five years I have worked to build a following both personally and professionally through social media. I am now starting to see a huge trend that I did not think I would see in 2013. This trend has me really excited about the direction I am headed in with respect to integrating all channels of marketing. I am seeing fewer visitors and page views to my websites … [Read more...]
Are your marketing efforts producing business results?
Herein lies the framework for metrics. It is all about business results... For me, I am changing the way I look at metrics and looking more at action metrics that result in conversions. Here are some of the metrics I look at: Number of new accounts per day - This figure tells me that new clients are finding us and have a need for our business. How did people find … [Read more...]
