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Social Media Marketing | Big Picture Review

July 16, 2013 by Brent Pohlman

Social Media Marketing | Big Picture Review

Over the past five years I have worked to build a following both personally and professionally through social media. I am now starting to see a huge trend that I did not think I would see in 2013. This trend has me really excited about the direction I am headed in with respect to integrating all channels of marketing. I am seeing fewer visitors and page views to my websites … [Read more...]

Are your marketing efforts producing business results?

February 15, 2013 by Brent Pohlman

Are your marketing efforts producing business results?

Herein lies the framework for metrics. It is all about business results... For me, I am changing the way I look at metrics and looking more at action metrics that result in conversions. Here are some of the metrics I look at: Number of new accounts per day - This figure tells me that new clients are finding us and have a need for our business. How did people find … [Read more...]

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