Creating Excitement is my new mantra. I think this is why I love my work so much. I am in the process of developing a whole new marketing campaign, and I cannot wait to release the details in the not too distant future. Through this process, the underlying theme of "creating excitement" is really what is driving me. I am excited about the potential for our clients. Through … [Read more...]
Who is in Control of Your Marketing?
Where does the responsibility fall? If you are like most companies you have a Marketing Director, a Chief Marketing Officer, a Digital Marketing Executive, President of Marketing and so on. This person, according to the organizational chart is the person who is responsible for marketing. In addition, you also have some Client Service Managers, Sales Manager and Customer … [Read more...]
Marketing 2015 – Bringing it all together!
This time of year, I really try to look into the future and determine where to best use our time and resources with respect to marketing our products and services. This year the focus is to bring all of this "Marketing Stuff" together under a new umbrella. To do this, a new way of thinking needs to occur. Stop the old discussions: Traditional versus digital - How can we tie … [Read more...]
Marketing Planning | Start Drawing More
In a culture where pictures and images, (Pinterest and Instagram) are having a tremendous impact on the information we look at and consume, it amazes me that I have not applied this principle more in planning sessions. The tools are there: whiteboards, ipads, iphones, markers. It is a matter of changing your perception. In a recent process improvement meeting with our … [Read more...]
Marketing – A Different Perspective for 2014
This time of year a lot of time goes into strategic planning and defining new projects for 2014. It seems that everyone has a tool to "control" something or manage something. The trouble is these tools often have little control and do not help manage information to make sound decisions. The way business is being conducted is changing before our eyes. Companies that … [Read more...]
