I think companies are going to be in for a whole new game for 2017. For the past 5-10 years, marketers including myself created all kinds of content and have been quick to market. Also, we have learned how to use channels like social media to help communicate and connect with our clients and advocates. The past 2-3 years have told a different story. We have seen returns … [Read more...]
Re-Imagine! for 2013
I heard a reference to this book by Mitch Joel on his weekly Podcast and I dusted off my copy this morning and started to reread it. Mitch is absolutely right. This book probably applies more today than it did in the early 2000's. Check out this quote in the Foreward section. I happen to believe that all innovation comes, not from market research or carefully crafted focus … [Read more...]
