In 2018, I really believe we will see a backlash on news feeds, senseless discussions and more people leaving sites like Facebook and Twitter. My response - "It's about time." I feel like people are finally speaking up or saying no to senseless newsfeeds and misinformation. Frankly the last few years have really been a struggle for me with social media sites. I believe … [Read more...]
Social Media – Have a Focus and Keep it Simple
I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing a different scenario. Here are some items I am studying more: Writing shorter articles - Don't get caught up in writing for Google … [Read more...]
Social Media – Actions Speak Louder than Words
Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It is mostly a bunch of text about someone's position on a particular topic. Becoming more intentional This week, I have read some pretty tough … [Read more...]
Social Media is a Dead Concept for 2017
I have seen a number of people frustrated by the lack of engagement on social media sites, especially Twitter. A number of marketers are turning toward more and more ads on social media. Other people are looking to the next shiny social media platform like Snapchat, which is kind of old. For 2017, I am making some real changes. One thing is clear, the term, social media … [Read more...]
Social Media Has Changed The Game!
I am noticing fewer and fewer people talk about the benefits of social media. I think people are coming to the realization that social media has changed the game. It was a huge wake-up call to companies. It is time to learn from our experiences with social media and take it to another level. LESSONS LEARNED FROM SOCIAL MEDIA Companies must be closer to clients - Today, … [Read more...]
