Advocate - one that supports or promotes the interests of another - Source Merriam-Webster Dictionary This is my new word for 2013 that I am using more and more. A number of social media experts always tell people that social media is about engaging and not selling. These people will tell you that you need to join conversations and make large investments of time if you … [Read more...]
Special Advocates and Social Media
Let me define Special Advocates - These people make up a particular group of people who do not necessarily purchase your products or services, but they are very familiar with your company and the great work that it does. My list of Special Advocates is growing daily and I try to keep them informed of company developments and my own professional developments. These people are … [Read more...]