The word engagement is over-used when it comes to social media. By now I am sure you have all heard the familiar phrase, "Social media is about engaging with clients not selling to them". If I see these words in a blog post or article, I usually stop reading the post because I have heard this phrase a billion times. Engagement is important, but it isn't everything. Do people … [Read more...]
Social Media 2013 – It’s about The Experience
What are you looking for in 2013 with respect to Social Media? It's about The Experience! I am looking at the word, "Experience". I need to focus on the experience. I want people to experience my writing from a company perspective. On my company blog, I want people to know more about our company and bring the lab experience to them through the use of video, content and … [Read more...]
Social Media – Is it about destination or experience?
Ok - If you are a marketer, you have to read Brian Solis's post from yesterday, "Social Media as the Next Web". It is a great article and it really makes you think a lot. Especially if you are in planning mode for 2013. So back to the question, which I received from this article that I can't stop thinking about. Is social media more about destination or experience? See my … [Read more...]
