Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

You are the Social Media Expert at Your Company

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Are you tired of the phrase, "social media expert"? There are thousands upon thousands of experts out there trying to sell you on a "cookie-cutter" social media solution. Get results fast, build up your follower counts, get more likes, the list of rewards goes on and on. The market is flooded with social media experts. The time is right for a new social media expert … [Read more...]

Social Media – Do your own homework

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Everyday, we are hit with information that appears to be final. In the past year I have heard the following statements: "Social Media is a Waste of Time" "Blogging is old news" "GooglePlus is a failure" "Instagram is going away" "Linkedin is only for Human Resources" "Facebook is for Families not Business" Your job as a marketer is to separate the information … [Read more...]

Be the Social Media Expert in your Company

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This past week I have looked at articles regarding: "Companies being a good fit on Social Media" "CEOs and Twitter" "Twitter Challenge" It is time to recognize that really very few people are willing to invest the time and energy it will take to get your social media campaigns effective. With this being said, if you really think these platforms have some potential, … [Read more...]

Evaluating your progress on social media

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I came across this article, "Are you using social media to your advantage?" It is an interesting question. The article looks at small businesses and whether or not they are taking advantage of these platforms to compete with larger businesses. The article just touches the surface. It makes the same claims about social media not being free and having a plan and having a … [Read more...]

The Social Media Expert Revisited in 2011

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One of the best articles I read this year was this one. "I Will Never Hire a “Social Media Expert,” and Neither Should You" by 'Peter Shankman. Mr. Shankman stresses some great points in his article. His main point is "IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKE IT’S BEEN SINCE THE BEGINNING OF TIME."  by Peter … [Read more...]