...focus on RELATIONSHIP MARKETING to be successful in 2015. I have come full circle on this topic. Client service will be coming back in a huge way. I am not alone in this thinking. Some great people out there like Peter Shankman are promoting this in a huge way. Want more, sign-up to receive his book, Zombie loyalists - USING GREAT SERVICE TO CREATE RABID FANS at the end … [Read more...]
Are you neglecting your profile content?
Is updating your Profile Content a part of your content marketing process? Updating your profile information for your business or yourself, might need to be an item on your to-do list. Profile information is looked at much closer these days because of the trend of "Big Data" and looking at content from an author standpoint. Here are some places to look at your profile … [Read more...]
A Complete Social Media Profile – Key To Success
If you are just getting started with content marketing and you want to know where to begin, start by updating your profile on different platforms. Let me give you some reasons why? Your Company or Blog Site Make sure your "About Us" or "Credentials Page" has the most complete information. This is critical if you want people to understand your background from a writing … [Read more...]
Social Media Profiles – Company or Personal?
A few years ago, I struggled with how to incorporate business profiles and personal profiles. I went as far as having my picture and logo on the same profile picture. Then, I became nervous about whether I should talk more from a personal standpoint or a business standpoint and would people really listen. I also tried mixing company profiles and personal profiles on pages and … [Read more...]
Your Profile on Social Media -The New Landing Page
Being effective online really starts with your brand. However, the notion of a brand is becoming fuzzy. Some people feel that by showing their picture and putting the company name in their profile gives them the right to speak for the company. Others, have a company profile, but never tell you who the real voice is behind the company brand name. Awhile back, I wrote a post … [Read more...]
