This phrase always comes up and people like to ask the pointed question, "Is social media marketing worth the effort?" I really believe people need to measure social media like the they do with street billboards. Is there a way to know how many people viewed your billboard in a day? How many of those people came into your business because of that street billboard sign. Now, … [Read more...]
Is Enagement on Social Media Overrated?
Since I started working with social media, the one encompassing theme I have heard over and over is the following,"Social Media is about engagement not selling" I believe the debate is out regarding the amount of time spent engaging versus the overall return. It really comes down to your goals, I know that sounds cliche' but it is true. That being said, I think the biggest … [Read more...]
A Return on Social Media Efforts
This is the question that tends to surface about this time of year for the last five years. It is the time when companies are really evaluating their social media efforts to determine how much time and financial resources to invest into this medium. It really all comes down to one return. ($$ Dollars) If your company is showing lackluster sales, areas are being looked at … [Read more...]
Delayed Social Media ROI
I came across this phrase in an article today and I haven't stopped thinking about it. Social media ROI is delayed ROI. This may be tough to come to grips with, but it goes back to your overall marketing strategy. Social media is not just another marketing channel; it is a critical part of your practice’s overall communications platform. It touches many areas within your … [Read more...]
