I think the whole "going viral" thing is really overrated. Yes, some companies have thrived as the result of a huge giveaway or event, but these are the exceptions. There are some companies out there who promise that your company will "go viral" if you sign-up with them. So as a company, you have a certain tweet or post that gets a ton of hits and then how do you follow that … [Read more...]
Define your own social media strategy for success
How many phone calls or emails do you receive a day that offer a one-fits all program to capture the business you can have on social media sites. Well I can tell you that the only consistent, one-fits all program that has worked for me is the one I work at everyday. Yes, everyday I am trying something different and watching the results of those actions. I would say with great … [Read more...]
Think Critically and Share
I am in the middle of a great book and I will share more as I read more in Mitch Joel's book, Ctrl-Alt-Delete. It is an awesome, thought-provoking book which really gets at the heart of how to use digital media and take it to the next level. People really want more these days. Bloggers like myself are looking for a new vision or approach to take with respect to writing. It … [Read more...]
