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Tie Social Metrics to Business Metrics

January 18, 2013 by Brent Pohlman

Tie Social Metrics to Business Metrics

Implementing a social media plan only works if you can tie those metrics to business metrics. I came across this article Social Marketing in 2013 - Gartner Blog, and it really made a great point about where our focus should be with respect to having a proper picture toward social media. Gartner’s social media survey performed year after year continually shows that the top … [Read more...]

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